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Fair trade is a global movement made up of a diverse network of producers, companies, consumers, advocates, and organizations putting people and planet first.
We believe that everyone wants to do what’s right — for their families, fellow global citizens, and the planet. That’s why we’re committed to making the right choices the most obvious ones. Based on the simple idea that the products bought and sold every day are connected to the livelihoods of others, fair trade is a way to make a conscious choice for a better world.
A choice for Fair Trade Certified™ coffee is a choice to support responsible companies, empower farmers, workers, and fishers, and protect the environment.